10 Popular Tips & Checklist to Improve App Optimization

ASO or App Store Optimization is an excellent way of making sure that your app satisfies the ranking criteria of the app store and moves to the top of the search results page. But, how does SEO companies in India optimize for enhanced discoverability in an app store?

Here, take a look below at helpful ASO tips that has its roots in well-crafted SEO strategies, which will help to augment your app marketing strategy, as well as, app store ranking.

A Unique App Name

Thinking of an exclusive app name is not just about branding. Your app title must include relevant keywords for the best results because this text factors heavily into the search results of the app store. An expert SEO company can help you with keyword research. The app title can be up to 255 characters, which allows for the inclusion of keyword phrases or keywords. However, avoid taking this as an opportunity to stuff as many keywords as you can.

Understanding Competition and Customer

Do you properly know your competition and customers? A well-designed ASO tactic largely depends on your comprehension of the competitive landscape and how your customers will be using your app. For starters, ask yourself the following things:

• What languages will your customers use?
• Why would they download and use your app?
• How will your customers describe your app?
• Do you have any competitive advantage?
• How can you compete against your competitors’ apps on the same keywords?

Broadly speaking, a winning ASO strategy crafted by an SEO company in India starts by putting yourself in the shoes of the customers and competitors. The objective is to target those keywords that drive traffic and enhance discovery in app store searches. Consumer research and surveying competition are the best ways to identify these keywords.

Maximize Keywords

When it comes to ASO keywords, the Google Play Store and the App Store have very different approaches. The App Store offers a 100-character keyword field and exclusively makes use of titles and keyword or keyword phrases to ascertain which search strings your app will show up for. So, you need to make intelligent use of the allotted characters and research keywords carefully to increase your organic traffic. The Google Play Store, on the other hand, gives you 4,000 characters to describe your app in customer-facing, natural language. You have to make sure that the description is sprinkled with relevant keywords.

Use a Noteworthy Icon

As your prospective customers peruse a long list of apps, your visually attractive icon is the very first impression that they will have of you. Make sure that it counts!

Both Google Play and the App Store have preset standards for the ideal geometry, color scheme, and size of app icons, which is specifically designed to match the rest of the OS. If you need help selecting the icon for your iOS or Android app, you can engage affordable SEO services.

Compelling Description

The description of your app must be directed towards your customers instead of a search engine index. It must be viewed by customers as a call-to-action and written in concise and simple language about the benefits that it offers so that readers are convinced to download it. Give more attention to the first 3 lines of the description and ensure that they’re capable of immediately arresting attention. Also, with each new update, your app’s description must also be updated.

Include Videos and Screenshots

Screenshots in your description, like icons, might not directly have any effect on the search rankings, but they help to drive downloads. Images help to bring to life descriptive text, allowing prospective customers to visualize your app before downloading it. According to professional SEO companies in India, you must include latest updates, pivotal features and the pages on which your customers will spend maximum time in the screenshots.

Localize App Listing

‘One-size-fits-all’ approach does not work when it comes to global marketing. Today, most people prefer to shop using their native language, even if they are fluent in English. App publishers must tap into the market by catering to the specific preferences of their customer segments. So, if your customers go beyond the English-speaking world, you may want to consider adapting your language and brand communication as per the needs and wants of each of your audience segment. In other words, engage affordable SEO services and localize your app to appear more agreeable to customers.

Increase Traffic, via Outside Promotion

On-page optimization is just one of the tools in your mobile marketing kit and to increase traffic, you need to rely on SEO. It is popularly believed that both Apple and Google factor in apps’ total product page backlinks and page visits when determining the app’s search and overall ranks. To drive more traffic to your app listing, you need to build a strong online presence with content and social media, invest in online advertising and solicit reviews. By partnering with an experienced SEO company in India, you can achieve all of this effortlessly.

Regular Updates

Mobile customers are always on the lookout for apps that are continually improving with updates according to customer feedback. Apps that are regularly updated are seen by both the customer and the app store to be customer-centric and of much higher value. So, if you constantly update your app, you will naturally get higher ratings than the previous version.

Ask for Feedback and Reviews

The highest possible validation of the quality of your app is a steady flow of positive reviews. This is also one of the important determinants of rank. Encourage feedback and testimonials from your existing customers as that will also help to influence new customers and convince them to download your app.

Backed by the above-mentioned tips and support of an expert SEO company, you will be on your way to crafting an ROI-oriented, result-driven ASO strategy. With a few hits and misses, along with well-thought-out calculations, you will soon go ahead your competitors.