Digital Assistants: Things to Know and Understand

With the passage of time, digital assistants are becoming highly popular. If you look around, almost half of the world are seeking the help of digital assistants.

But what do you exactly mean by a Digital Assistant?

Digital assistants are developed to make life easier. They listen to the voice commands of their owners and respond to their questions and complete simple tasks. For instance, we have often asked Siri to update us on the weather forecast or place a call to someone. However, the digital assistants’ emerging right now have more defining characters. They are highly sophisticated, have a great capability, more precise and affordable at the enterprise level. However, a digital marketing agency in India states digital assistants have become something that marketers should care about.

How does it help in Voice Search?

Maximum of the brands are trying to figure out the ways to deliver their promises with such devices. This basically means, more and more consumers will rely on digital assistants so that they can get involved with brands. Outreach tactics to voice accordingly must be adopted by the marketers. Early efforts must be emphasized on:

Long-tail Keywords-

This is one of the essential things that brands should consider. As people are more inclined towards voice search, it is quite obvious that the length of the questions will increase. For example, in a voice search, a shopper may add price, location, time and other details, which is not typed by many. Researching on such long-tail keywords will help brands to take ownership of such searches and earn profits by offering specific things.

SEO Language-

This will help you to understand how users want to search when speaking. For instance, real people are going to use questions more when they are querying via a digital assistance. People are more likely to ask Siri, “Where is the nearest store?” Focussing their affordable SEO services around a question and answer format can earn better voice-search results.

Both of these tactics have become the core pillars of voice search and can be applied to every voice engagement. With the emerging of digital assistants, marketers have begun to tailor these abilities to every device.

How Digital Assistants function as Marketing Channels?

It is high time that digital assistants must be treated as social media by the marketers. It is convenient to use new strategies that have brought result previously, especially when you have to deal with market pressures. Experts working in SEO companies in India remark that using digital assistants as social media all follow similar rules, but you do not have to use same campaigns that you apply over Facebook and Twitter. In case of digital assistance, it requires innovative plans and execution tactics. However, this also means that it must have own customer-experience.

Digital Assistants – The popular ones

As the world of voice has become quite popular, you need to understand what differentiates one from the next. According to their concept, each assistant has their own identities and personalities. The brands that create them also act as brand’s extension. Take a look at the four popular digital assistants that are dominating the market.

Google Assistant:

Google has set its goal of significantly improving the lives of many people as possible. Google assistant is developed in order to make world’s information accessible for 24/7 to every individual. Google has designed Google Assistant for more personalized search. To get success with Google Assistant, you need to be aware of Google algorithm updates, as suggested by the professionals offering SEO in India. You should also need to have a grip on Google’s SEO services so that you can have creative keyword searches and queries. This will help you in better performance than your competitors in the long run.

Cortana:

Microsoft’s Cortana is made of a similar principle to Siri, but connects to the business world more directly. With the help of Cortana, enterprises can use most of the possibilities and connects with other Microsoft solutions to emphasize business productivity. Due to its business-oriented nature, Cortana has earned the name of being the most accurate digital assistant. Regarding success with Cortana, you need to follow a similar approach to Google Assistant. As it is designed for Bing, you need to keep a close eye on its algorithms and its updates, told by the specialist working in SEO companies in India. Surprisingly, Cortana’s user engagement increased in the period 2016-2017.

Siri:

When Steve Jobs remarked to make a contribution to the world by making tools for the mind that advance humankind, it came in the form of Siri. It was first launched as a pocket assistant and it was easily accessible to them having an iPhone. Siri is constantly learning about individual users, just like a real-life assistant. She tries to get all sorts of information that can make life smoother over time. If you are looking for success with Siri, you strategically embed common questions that can answer about the industry and your service. Once you update your success measurements, it will allow users to search information on the first try.

Alexa:

Amazon’s mission was to be Earth’s most customer-centric company, where customers get anything online. However, with the introduction of Alexa, it closely replicated Amazon’s objective of making e-commerce as simple and enjoyable for everyone. Amazon has taken its customer-centric tactics a step closer to giving customers to shop comfortably. By introducing Alexa, Amazon has proved that is continuously improving its technology to give a better customer experience. Though Alexa is the most used assistant, Amazon’s Echo is also becoming a highly popular virtual assistant in the market. In order to find success with Alexa, you need to aim at voice search optimization on specific commerce keywords. It is also associated with Amazon’s full suite of commerce abilities where customers will make an easier purchase.

Conclusion

With its growing popularity, digital assistants are expected to surpass 7.5 billion active devices by the year 2021 and will be taken into consideration by every digital marketing agency in India. Companies will generate innovative voice strategies and stand out from the rest.