The Best Practices For Effective Display Ad Advertising

Display advertising is an integral step of any PPC marketing strategy. Attractive banners have proven beneficial for thousands of businesses in the world today. You can bet that any reputed PPC management company in India will lay stress on image ads to boost their client’s chances. Achieving the right outcomes through display can skyrocket PPC returns. This is why innumerable digital marketing agencies now drive their energies into creating engagement through banners.

But creating a stylish banner is not enough for gaining healthy Google Display Network outcomes. However, it is essential. Banners and their messages act as powerful tools for bringing in audiences. In any case, having a plan of action for designing is integral. Whether you have your own designer or are hiring external services, there are some things to keep in mind. Let us take a look at some of the best practices for display advertising below.

Best Practices for Result Driven Display Advertising

Figure Out Your Aim

Why does your business feel the need to include display ads within its marketing strategy? That is a question which business owners and ad designers need to answer with confidence. It will help you in deciding the size variations of banners to be used, the platforms to focus on, and other important parameters. it is crucial to figure out your aim before you approach a pay per click company in India. Display ads can be used for spreading awareness, marketing your offers, or up-selling to existing customers. Once you know what the objective is, approach an agency to create ads.

Make Ads Congruent With Your Online Resources

Businesses should avoid the scenario where an attractive display banner leads to an unflattering landing page. That is a sure way of dis-interesting potential leads. To avoid such a situation, a number of things can be done. Firstly, make sure that the website color matches your ad copy. Using a hex code color picker can help to match the exact color scheme if you are using the AdWords ad builder tool. Additionally, a display ad should seem like a continuation of your business website.

Should You Include CTAs In Ads

Many businesses prefer using a call to action signals on their display advertising banners. But not using can also be an option. If you are hiring a PPC service in India, you might ask them to use varying display ad copies (some with CTAs and some without). Then you can check which ones bring you better clicks.

Another idea is testing different CTA buttons i.e. Buy Now, Learn More etc. It will help you understand what works best. For many businesses trying to raise visibility, call to actions are not fundamental.

Image Or Video?

Display advertising is not limited to image ads. Video is quite dominant across all platforms and devices in 2018. On mobile platforms, short video ads are especially effective. But for a lot of businesses, creating the video can mean a lot of investment and involvement. If you can manage it, however, it can work for your brand. It makes sense to consult with a leading pay per click service in India for figuring out which would work better. They can recommend the best option.

Adequate Use Of Branding

Every display ads should include proper branding so that people can easily identify your business. Be clear in conveying what you offer through your service offerings, through your ad copy. It will increase the chances of people actually clicking through and getting converted. Always keep in mind that flattering images are not enough without relevant information.

Have All Sizes Of Image Ads

Take note of all the available sizes that can be used for display advertising. Businesses must know that it is a good idea to create ad variations in all possible sizes. Doing so can help to maximize your brand’s online business potential. First of all, it is important to ascertain that your ads will be approved. The size guidelines must be met. Take a look at Google’s Image ad requirements before you contact a PPC management company in India. They will know what to do and what to avoid.

If you’re checking all the boxes with your ads content, find out information about the sizes recommended by Google. Some examples are –

• Responsive: 1200×1200 or 1200×628.
• Specific dimension image ads: 120×600, 250×250, 300×250, 468×40, 728×90 and 336×280.

These are some basic guidelines/practices that businesses should try in order to gain the best results from display advertising. Following and implementing them can spell success for your brand.